Below is a list of the top ten YouTube stars as of 2025, based on their prominence, influence, and earnings potential.
- Jimmy Donaldson (MrBeast)
Real Name: Jimmy Donaldson
Interests: Philanthropy, elaborate challenges, gaming, stunts
Home Base: Greenville, North Carolina, USA
Income: Estimated $80–110 million annually (2023–2025 projections)
Stats: 244 million subscribers, 44 billion total views (as of early 2025)
Jimmy Donaldson, better known as MrBeast, is a YouTube titan renowned for his jaw-dropping stunts and massive giveaways. Starting as a gaming content creator at age 13 under the handle MrBeast6000, he pivoted to extravagant challenges like “I Survived 24 Hours in a Desert” and large-scale philanthropy, such as planting 20 million trees via #TeamTrees. His 2021 “Squid Game in Real Life” video amassed over 200 million views in weeks, showcasing his knack for viral content. Based in Greenville, North Carolina, Donaldson reinvests most of his earnings—estimated at $500–700 million in total business revenue yearly—into his videos, fueling his ambition to become YouTube’s first billionaire by valuation. Beyond YouTube, he runs MrBeast Burger and has a $100 million Amazon Prime deal in the works. With 244 million subscribers, his high-energy, altruistic persona resonates globally, making him a cultural phenomenon. #1 on the list of Top Ten Youtube Stars!
- Jake Paul
Real Name: Jake Joseph Paul
Interests: Boxing, music, pranks, vlogging
Home Base: Miami, Florida, USA
Income: Approximately $80 million annually (including boxing earnings)
Stats: 20.9 million subscribers, 7.7 billion views
Jake Paul transformed from a Vine prankster to a multifaceted YouTube star and professional boxer. Hailing from Westlake, Ohio, he now resides in Miami, Florida, where he crafts content ranging from comedic challenges to music videos. Initially gaining fame alongside his brother Logan, Jake’s solo career took off with controversial stunts and a pivot to boxing, notably earning $2 million from a 2023 fight against Nate Diaz. His YouTube channel, with 20.9 million subscribers, blends vlogs and collaborations, amassing 7.7 billion views. Beyond the platform, he’s launched ventures like Betr, a sports betting platform, boosting his estimated $80 million annual income. Critics often pan his brash style, but his relentless hustle and cross-industry success—spanning music releases and high-profile matches—keep him in the spotlight. #2 on the list of Top Ten Youtube Stars!
- Felix Kjellberg (PewDiePie)
Real Name: Felix Arvid Ulf Kjellberg
Interests: Gaming, commentary, comedy, reactions
Home Base: Brighton, England (originally from Sweden)
Income: Around $38 million annually
Stats: 110 million subscribers, 28.8 billion views
Felix Kjellberg, aka PewDiePie, is a Swedish YouTube legend who pioneered the “Let’s Play” genre. Starting in 2010, his horror and action game commentaries built a colossal following, peaking as YouTube’s most-subscribed channel for years. Now based in Brighton, England, Felix has evolved into a versatile creator, mixing gaming with reactions and personal vlogs. His 110 million subscribers have racked up 28.8 billion views across 4,800+ videos, reflecting his enduring appeal despite past controversies over edgy humor. Earning roughly $38 million yearly, he’s leveraged his fame into charity drives and boosted video game sales. Time Magazine named him among the world’s 100 most influential people in 2016, cementing his legacy as a digital trailblazer. #3 on the list of Top Ten Youtube Stars!
- Ryan Kaji (Ryan’s World)
Real Name: Ryan Kaji
Interests: Toy reviews, science experiments, family vlogs
Home Base: Cypress, Texas, USA
Income: $29.5–39.7 million annually
Stats: 33.4 million subscribers, 51 billion views
Ryan Kaji, the child prodigy behind Ryan’s World, began unboxing toys at age four and hasn’t slowed down. From Cypress, Texas, this 13yearold (born 2011) now stars in educational skits and DIY science videos alongside his family. With 33.4 million subscribers and 51 billion views, his channel thrives on kid-friendly content, bolstered by a merchandise empire—think toys, apparel, and toothpaste—sold at Walmart and Target, generating $200 million in sales annually. His $29.5–39.7 million income reflects ad revenue and licensing deals, like his Nickelodeon show. As he matures, animated characters like Red Titan (featured in Macy’s Thanksgiving Parade) aim to sustain his brand, proving Ryan’s a pint-sized mogul. #4 on the list of Top Ten Youtube Stars!
- Anastasia Radzinskaya (Like Nastya)
Real Name: Anastasia Radzinskaya
Interests: Playtime, kids’ songs, family adventures
Home Base: Miami, Florida, USA (originally Russia)
Income: $30–39.7 million annually
Stats: 120 million subscribers, 100 billion views
Anastasia Radzinskaya, known as Like Nastya, is a Russian-born YouTube sensation who moved to Miami, Florida. Born in 2014 with cerebral palsy, her parents launched her channel to document her progress, evolving into a global hit with unboxing, playtime, and nursery rhyme videos. Boasting 120 million subscribers and 100 billion views, Nastya’s wholesome content captivates toddlers worldwide. Her $30–39.7 million annual income stems from YouTube ads and toy deals with IMG. At just 11, she’s among the youngest top earners, with her expressive charm and family dynamic driving her success. Her journey from health challenges to stardom inspires millions.
- Mark Fischbach (Markiplier)
Real Name: Mark Edward Fischbach
Interests: Gaming, horror, comedy, stunts
Home Base: Los Angeles, California, USA
Income: $19.5–30 million annually
Stats: 36 million subscribers, 20 billion views
Mark Fischbach, or Markiplier, is a Hawaiian-born creator based in Los Angeles, famed for his over-the-top gaming reactions. Since 2012, his horror game “Let’s Plays” and comedic stunts—like the deleted Unus Annus channel with 4.5 million subscribers—have built a 36millionstrong fan-base and 20 billion views. Dropping out of biomedical engineering, Mark’s $19.5–30 million yearly earnings reflect ad revenue and creative ventures. His high-energy style and collaborations, like with PewDiePie, keep him relevant, blending nostalgia with fresh content for a loyal audience.
- Preston Arsement (PrestonPlayz)
Real Name: Preston Blaine Arsement
Interests: Gaming (Minecraft), challenges, pranks
Home Base: Dallas, Texas, USA
Income: $19–30 million annually
Stats: 15 million subscribers (main channel), 6 billion views
Preston Arsement, aka PrestonPlayz, is a Dallas based gaming guru obsessed with Minecraft. Starting a decade ago, his hyperactive, kid-friendly videos—think “Squid Game in Minecraft”—have earned 15 million subscribers and 6 billion views on his main channel. With multiple channels, his total reach exceeds 25 million subscribers. Earning $19–30 million yearly, Preston’s empire includes a team of creators and merchandise, reflecting his entrepreneurial flair. His youthful energy and cultural tie-ins keep kids hooked, making him a gaming mainstay.
- Jeffree Star
Real Name: Jeffrey Lynn Steininger
Interests: Beauty, makeup tutorials, lifestyle
Home Base: Casper, Wyoming, USA
Income: $16–20 million annually (YouTube), $200 million net worth
Stats: 16 million subscribers, 2.5 billion views
Jeffree Star, once a MySpace singer, now reigns as a beauty mogul from Casper, Wyoming. His makeup tutorials and lifestyle vlogs on YouTube (16 million subscribers, 2.5 billion views) complement his Jeffree Star Cosmetics empire. Earning $16–20 million yearly from YouTube, his $200 million net worth swells from cosmetics, cannabis, and real estate ventures. Star’s bold persona and luxe content keep fans engaged, bridging digital fame with tangible business success.
- Dude Perfect (Group)
Real Name: Tyler Toney, Cody Jones, Garrett Hilbert, Coby & Cory Cotton
Interests: Sports, trick shots, stunts
Home Base: Frisco, Texas, USA
Income: $23–30 million annually
Stats: 60 million subscribers, 15 billion views
Dude Perfect, a quintet from Frisco, Texas, blends sports and comedy with insane trick shots—like kayaking down escalators. Since 2009, Tyler, Cody, Garrett, and twins Coby and Cory have grown to 60 million subscribers and 15 billion views. Their $23–30 million annual income comes from ads, sponsorships, and merch, boosted by events like the Quarantine Classic. Their wild creativity keeps fans buzzing, redefining YouTube entertainment.
- Logan Paul
Real Name: Logan Alexander Paul
Interests: Comedy, boxing, vlogging, music
Home Base: Los Angeles, California, USA
Income: $30–45 million annually
Stats: 23.6 million subscribers, 5.9 billion views
Logan Paul, older brother to Jake, is a Los Angeles-based creator who rose via Vine and YouTube comedy skits. With 23.6 million subscribers and 5.9 billion views, his mix of vlogs, music, and boxing—like fights with KSI—nets $30–45 million yearly. Despite a 2018 controversy, his Maverick clothing line and relentless content creation maintain his relevance. Logan’s charisma and adaptability fuel his polarizing yet profitable career.